Before investing in any offering on Rally Rd.™ please be sure to read the associated Private Placement Memorandum (“PPM”). It is VERY important to us that you completely understand all of the risk factors when investing in our securities.


Rally Rd.™ is a technology platform that enables people to invest in premium collector automobiles through a simple mobile app. The cars on Rally Rd.™ are securitized (turned into stocks) and users can create a diversified portfolio of investments by purchasing shares in those cars for a tiny fraction of their total value.

First, we identify and acquire cars that meet our strict quality criteria. We then create the securities for investors to purchase, and manage the collection for the benefit of our shareholders. We feature these investments in an app-based user experience that has been crafted to tell an interactive story, containing all of the provenance for a vehicle, images, videos, ownership & restoration timelines, and comparable price points over the life of the car. If you like what you see, you can invest in the asset!

We partner with FINRA registered broker-dealers who are responsible for confirming your identity & investment, issuing your shares, matching up buyers and sellers of Rally Rd.™ securities, and ensuring we are always in compliance with SEC regulations, FINRA rules, and state & federal law. We also participate with you as investors by requiring ourselves to own between 2% and 10% of the shares in each offering. We believe that this aligns incentives and demonstrates the quality of the assets that we are offering to our investors on Rally Rd.™

Ownership of all assets on Rally Rd.™ resides with our subsidiary company, RSE Collection, LLC. When you invest in an asset, you become a member of this company. The number of shares (or “interests” to be accurate) you are issued is proportional to the size of your investment and the total price of the car. We expect individual investors to sell their shares at the time that is most appropriate for them, subject to all legal and regulatory restrictions, which does not require the sale or liquidation of the underlying asset.


When you purchase shares on Rally Rd.™ you are essentially investing in a mini-company that owns and operates the car under a specific set of rules established for the benefit of the shareholders. If the value of the car goes up, so should the value of your shares. If that asset earns more money than it costs to operate, then you can get paid dividends. When you decide to sell an investment on Rally Rd.™ you will be connected to our partner broker dealer to facilitate the transaction. Should there be a buyer for some or all your shares at that time, and provided all legal and regulatory requirements are met, you will be permitted to sell your shares to that buyer.

You should not invest on Rally Rd.™ without understanding all of the associated risks. Buying interests in collector cars is an investment and the value of your shares can decrease as well as increase depending on overall market conditions. It could take time to sell your shares to another investor, even more so if you want to get an acceptable, or hopefully favorable, price. Further, collector cars are physical assets, and pose the additional risk of being damaged or otherwise devalued. We encourage you to read a detailed list of risk factors in the Private Placement Memorandum (“PPM”) and the Offering Circular for each investment offering on Rally Rd.™ These documents are available for your review in the “Legal” section of the asset page. Before making any investments on Rally Rd.™ you will be required to acknowledge your understanding of these risk factors.

Rally Rd. is not a broker, but we do partner with FINRA & SIPC registered broker dealers to administer our securities transaction. They issue our securities and are responsible for ensuring that we remain in compliance with all SEC regulations. They are here to protect you as investors in the assets and securities on Rally Rd.™

When you reserve shares you are expressing an indication of interest to participate in an upcoming offering. This allows us to determine demand for the investment opportunity and it ensures that shares will be available for you when the offering goes live. While a reservation is non-binding and is not a commitment to invest, we do hope that only serious potential investors will reserve shares. We will not ask for payment, nor will we accept any unsolicited payments until the investment has been qualified by the securities & exchange commission (“SEC”). Once the offering is approved, you will be provided with the opportunity to carefully review important deal documents, and should you decide to participate, instructions on how to fund your investment.


All of our investments are reviewed and vetted by a FINRA registered broker-dealer, and we’ve established a stellar expert advisory board comprised of leaders in the collector car and financial industries to assist in and lend their insight to the asset acquisition and securitization process. In addition, we have assembled a team of managers, directors, and investors who have worked at some of the leading companies and institutions in the world, including Facebook, Barclay’s, New York University, Boston Consulting Group, and Gartner Research, to name a few.

We’ve created a process to present investment opportunities to you, the investor, in the most transparent manner possible. Everything we see, you see. Every record we have access to for an asset, we make available to all users, even those who aren’t investing. If you would like any additional information about our app or the vetting process used for acquiring and placing assets onto our platform, please don’t hesitate to drop us an email at hello@rallyrd.com.

Rally Rd.™ is a financial platform that sells regulated securities. As such, we are required by law to collect certain personal information about our investors to ensure we comply with “Know Your Customer,” Anti-Money Laundering, and Investor Suitability rules, among others. Your personal privacy and security is paramount. When storing any of your personal information taken during a transaction, we hold ourselves to FINRA standards for personal information security, including 256-bit encryption from the point of collection to our servers. Highly sensitive information, like the last 4 digits of your social security number and banking information is NEVER stored on Rally Rd. servers. A record of each of your investments is kept with our broker-dealer partners and our banking providers as required by law and subject to FINRA document security standards.

Our management company secures fleet level insurance, storage and maintenance contracts for all of the assets on the platform. We are contractually obligated to manage each asset according to a strict and comprehensive set of rules and restrictions for the benefit of investors. These rules are determined by our expert advisory board and are set prior to an asset’s ICO period.

We take this responsibility very seriously. We are investors too, so we care as much as you do that our investments are managed to the highest possible standards. We have a tremendous amount of respect for these assets and their historical and engineering significance, as well as a fantastic network of professional advisors in the space to guide all of our actions and decisions. As such, we believe that assets on Rally Rd.™ are cared for better than most individuals would be able to achieve on their own and at far lower cost. In the highly unlikely event of a total loss, the insurance settlement will be paid out to the investors as a liquidation event.

Generally, we focus on acquiring particular examples that are at or near best-in-class and make all efforts to ensure the cars were properly maintained or restored prior to our acquisition. We maintain an ever-evolving list of assets that we are targeting for the collection so that we can act quickly and opportunistically. Our intent is to offer investors a meaningful and eclectic selection of investment grade collector cars that suit a wide range of tastes and investment strategies.

Have more questions? Reach out – hello@rallyrd.com


Each asset that is currently accepting investments has an “Invest” button at the bottom of its asset portal. Simply tap to begin the investment process, select the number of shares that you would like to purchase, then complete the investor on-boarding questionnaire. You will be asked for some personal and financial information as required by law, then you will need to select a funding source. Once you sign your subscription agreements, our broker-dealer partner will process the transaction!

All individuals with a U.S. Social Security number are allowed to invest on Rally Rd. provided they pass certain investor suitability requirements as required by law. The app itself, however, is free and open to all users. If you are an entity (like a company, trust or a partnership) and want to invest on Rally Rd.™ you can do so by contacting us at hello@rallyrd.com. Unfortunately we are not able to accept investments through ERISA plans at this time.

Each of your investments will be recorded and tracked in the “Investments & Positions” portal inside of the app. For the time being, the assets on the platform are all intended for investment purposes only and cannot be driven (not even by us), but we will be creating packages with comparable assets in the future to allow for first-person driving experiences. We are also building retail locations in key markets especially for the purpose of viewing your investments in person, the first of which is scheduled to open in 2017 in New York City. Other locations in major markets across the globe will follow. In the interim, we will be releasing a link for a 24 hour live video feed from our secure, climate-controlled, profesional east-coast storage facility.

“Active” Assets / Active “ICO”: An Initial Car Offering, or ICO, is the first time an asset is being securitized (turned into a stock) and offered for investment on the Rally Rd.™ platform. These are assets that are currently open for investing on Rally Rd.™ If you make an investment, once you are approved and your funds have transferred, your investment will show up under the “Active / Current Investment” tab in your Investments & Positions portal (tap the [$] on the top right of the home screen to access it).

“Pending” Investment: Your pending investments can be found in your Investments & Positions portal after you make an investment in a car on Rally Rd.™ Your investment will remain pending until your approval is complete and the payment transfer has been completed.

“Private” (Not Yet Investable) Assets: Cars labeled “Not Yet Investable” are assets that are either scheduled or will potentially be scheduled to release in the future, but are not yet live on Rally Rd.™ You will still have access to all the great photos, videos, conversations, and data for these assets- you just won’t be able to invest yet.

“Exited” Investment: This is an investment that you have sold. The data & receipt for the sale of your shares can be found in your Investments & Positions portal after the transaction is complete.

Closed ICO: A Closed ICO is an ICO that has been fully funded. A closed ICO has a three-month “cooling-off” period after which requests to buy and sell shares can be directly submitted to one of our partner broker dealers.

“Comparable Asset Value”: This is a measurement of comparable prices for cars like the one shown over a given time period. Tapping on any points in a car’s Comparable Asset Value chart will give you details on the price-point (where the sale happened, when it happened, the condition of that asset when it sold, and the price).


This FAQ includes some statements that are not historical and that are considered “forward-looking statements” within the meaning of Section 27A of the Securities Act. Such forward-looking statements include, but are not limited to, statements regarding our development plans for our business, our strategies and business outlook, anticipated development of the platform and our product offering, and various other matters. These forward-looking statements express expectations, hopes, beliefs, and intentions regarding the future. The words “anticipates”, “believes”, “continue”, “could”, “estimates”, “expects”, “intends”, “may”, “might”, “plans”, “possible”, “potential”, “predicts”, “projects”, “seeks”, “should”, “will”, “would” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking.

The forward-looking statements contained in this FAQ are based on current expectations and beliefs concerning future developments that are difficult to predict. We cannot guarantee future performance, or that future developments affecting us will be as currently anticipated. These forward-looking statements involve a number of risks, uncertainties (some of which are beyond our control) or other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements.

You should not place undue reliance on any forward-looking statements and should not make an investment decision based solely on these forward-looking statements. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.