Rally Rd.™ is a financial platform that sells regulated securities. As such, we are required by law to collect certain personal information about our investors to ensure we comply with “Know Your Customer,” Anti-Money Laundering, and Investor Suitability rules, among others. Your personal privacy and security is paramount. When storing any of your personal information taken during a transaction, we hold ourselves to FINRA standards for personal information security, including 256-bit encryption from the point of collection to our servers. Highly sensitive information, like the last 4 digits of your social security number and banking information is NEVER stored on Rally Rd. servers. A record of each of your investments is kept with our broker-dealer partners and our banking providers as required by law and subject to FINRA document security standards.