1972 Nike Prototype “Moon Shoe”
Invest Now-
$180,000
Initial Offering Marketing Cap -
$10
Initial Offering Share Price -
#MOONSHOE
Ticker -
11/2020
Initial Offering Date
In 1964, former track athlete Phil Knight got together with Bill Bowerman, his old coach from the University of Oregon, and the duo each chipped in $500 to found Blue Ribbon Sports, the company that would become Nike. After spending a few years with exclusive partnerships to sell Japanese sneaker brands in the U.S., the fledgling shoe company took matters into their own hands to design their own sneakers.
#MOONSHOE Gallery
“Bowerman and Knight sought to develop athletic shoes that were lighter and had more traction than longstanding designs. Propelled by the waffle-soled shoes designed by Bowerman… they built Nike.”
— New York Times
#MOONSHOE Timeline
-
Future Nike Co-founder Bill Bowerman is born in Portland, Oregon.
Feb. 1911
-
Future Nike Co-founder and President Phil Knight is born in Portland, Oregon.
Feb. 1938
-
Bowerman begins coaching Track & Field at the University of Oregon.
Jul. 1948
-
Bill Bowerman is named Head Coach of the University of Oregon Ducks Track & Field team.
Jul. 1949
-
Phil Knight enrolls at the University of Oregon and becomes a middle-distance runner and a sports reporter for the Oregon Daily Emerald.
Sep. 1954
-
Phil Knight graduates from the University of Oregon with a degree in journalism and three varsity letters for his participation on the Track & Field team in 1957, 1958, 1959 under coach Bill Bowerman.
Jun. 1959
-
Knight receives his MBA from Stanford University, where he wrote a paper titled “Can Japanese Sports Shoes Do to German Sports Shoes What Japanese Cameras Did to German Cameras?”
Jan. 1962
-
Phil Knight and Bill Bowerman begin a partnership to design and sell running shoes, each contributing $500. Blue Ribbon Sports, the company that would later be renamed Nike, is founded.
Jan. 1964
-
The Apollo 11 becomes the first spaceflight to land humans on the moon. Neil Armstrong and Buzz Aldrin become the first people to step on the lunar surface.
Jul. 1969
-
The Nike Swoosh is designed by Portland State University graphic design student Carolyn Davidson. Knight met Davis while teaching an accounting class at PSU, and pays her $35 to design the Nike logo, asking her to make it “look like speed”.
Jan. 1971
-
The U.S. Track and Field Olympic Trials are held in Eugene, Oregon. Bowerman, the 1972 U.S. Olympic Track Coach, designs the Moon Shoe for his athletes to use during the event. #MOONSHOE is 1 of the 12 pairs hand-cobbled by Nike employee Geoff Hollister.
Jun. 1972
-
Nike introduces their patented “Air” technology. Designed by aerospace engineer Frank Rudy, Nike integrates an air-infused cushioning system into the Nike Air Tailwind sneaker.
Jan. 1979
-
Nike (NYSE:NKE) has its Initial Public Offering, opening to the public at $22 per share.
Nov. 1980
-
After originally wanting to sign with Adidas, Michael Jordan signs a deal with Nike.
Jan. 1984
-
“Just Do It.” premiers with commercials for Nike’s first major television campaign.
Jan. 1988
-
Bill Bowerman passes away at the age of 88.
Nov. 1999
-
Phil Knight steps down as CEO and President of Nike.
Nov. 2004
-
Phil Knight announces he is officially stepping down from his role as chairman of Nike’s board.
Jun. 2016
-
An unworn pair of the original 1972 Nike Moon Shoe sneakers sells for $437,500 at Sotheby’s, and sets the record for the highest price paid at a public auction for sneakers.
Jul. 2019
-
Rally enters into an agreement to acquire #MOONSHOE and offer it on the Rally platform.
Oct. 2020
#MOONSHOE Details
Ahead of the 1972 US Olympic Trials, Nike co-founder and US Olympic Track Coach Bill Bowerman used his wife’s waffle iron to design a waffle-soled shoe, one of Nike’s earliest prototypes. Early employee Geoff Hollister took Bowerman’s mold and hand-cobbled 12 pairs of sneakers, each featuring a Nike swoosh hand-sewn with fishing line. Nicknamed the “Moon Shoe” for the waffle-patterned footprint the shoes left in the dirt, Rally’s #MOONSHOE is 1 of just 12 pairs made by Hollister. #MOONSHOE is considered to be one of the most significant artifacts in Nike’s history.
Invest Now| Financials | |
|---|---|
| Price Per Share | $25.00 |
| Number of Shares | 7,000 |
| Market Cap. | $175,000 |
| Storage Location | Rally |
| Asset Specifications | |
|---|---|
| Sport | Running |
| Year | 1972 |
| Memorabilia Type | Sneakers |
| Manufacturer | Geoff Hollister / Nike |
| Model | Moon Shoe |
| Colorway | Black / White |
| Materials | Cotton, Rubber |
| Materials (cont’d) | Leather, Nylon |
| Condition | Used |
| Rarity | 1 of 12 (Original “Moon Shoes”) |
