FAQ

Rally allows people to invest in premium quality collectible assets through a simple mobile app and website. Our team of experts hand selects each investment opportunity and we acquire the assets. They are then securitized—turned into equity shares — and made available to investors, who can create custom diversified portfolios by holding stakes in multiple assets and asset classes.

We acquire rare collectible assets that we believe are appropriately priced and will increase in value over time. We share all key information about the assets with you through our user-friendly mobile platform, including provenance and ownership history, photos and videos, and market prices for comparable assets. If you like what you see, you can invest in each specific asset.

Your trust and safety is important to us, so we partner with FINRA registered broker-dealers who confirm investor identities, issue shares, and oversee all transactions. We also invest with you on every investment offering, so you can be sure we are incentivized to select great assets and manage them with a focus on long-term returns.

All of the assets are owned by our subsidiary company, RSE Collection, LLC or RSE Archive, LLC. When you invest in an asset, you become a shareholder in a specific sub-company that owns a specific asset.

The assets are securely stored in our purpose-built, climate-controlled east coast facility. They are monitored by trained local staff and are kept under 24/7 video surveillance. Wine, however, is stored at Cult Wines, LCB Melksham: a bonded warehouse outside of London.

Rally only offers securities that are regulated by the U.S. Securities & Exchange Commission (the “SEC”) to protect our investors. You can find additional information on the specific SEC regulations that we rely upon, here and here.

Important Note: At this time our securities are offered for sale through a registered broker-dealer (and member of FINRA & SIPC) that is licensed in all 50 U.S. states.

Our founders, Chris, Rob & Max, are three life-long friends, who have always followed the collector car market, made some great investments, missed out on some others, but never felt like we had an access lane to get inside the velvet rope. They set out to leverage their experience as a tech entrepreneur, product designer and investment banker to democratize alternative asset investing, and ensure that it keeps up with the times and continues to engage future generations.

Rally is fortunate to have industry experts on our team who keep us abreast of key developments and ensure we maintain best practices. Our advisory board includes leaders in both the collectible and financial fields, and our senior staff and investors bring experience from some of the world’s leading companies and institutions, including Facebook, Barclays, Robinhood, New York University, Mecum Auctions, StockTwits, Boston Consulting Group, Algar Ferrari, and Gartner Research.

We factor rarity, significance, history, originality, value, condition and additional data-driven factors into every decision we make to acquire these collectible assets. We look for best-in-class assets and investigate whether they have been properly maintained or restored. We’re always working to find great assets for you and we keep a database of appealing assets so that we can act fast when they become available at the right price. Our offering is eclectic so there are options for different tastes, time horizons and investment strategies.

You are able to submit a buyout offer directly through the app! If the asset you wish to submit an offer for has already opened for its first trading window, you will be able to click the “Want to buy this asset? Let’s talk” button at the bottom of the asset’s home page!

Please feel free to visit our asset submission site at https://rallyrd.com/sell-with-rally/   to submit any items you think would be a good fit for the Rally platform. Our asset acquisition team will reach out directly if there is potential interest in the asset!

What are the Rally NFTs?

A limited number of investors in various series LLCs that are affiliates of Rally Holdings LLC (collectively, the “Rally Entities”) may be eligible to purchase a Rally NFT, each of which may take the form of a digital graphic available in a variety of unique designs with varying rarity.  The Rally NFTs are randomized at checkout, meaning that a purchaser can be assigned a Rally NFT design at random during the checkout process.  Purchasers of the Rally NFTs will receive their Rally NFTs within 72 hours of purchase, delivered to the wallet of their choosing.

What do the Rally NFTs represent?

The Rally NFTs are commemorative only and memorialize participation in a particular offering of a Rally Entity.  The first Rally NFTs were sold in connection with the offering of Series #PUNK9670 of RSE Archive, LLC and took the form of a digital hologram labeled as a “stock certificate.”  The Rally NFTs do not represent an ownership interest in any series of any of the Rally Entities or any of their underlying assets, including any NFTs owned by the Rally Entities, do not provide a right to receive any distributions made by any series of any of the Rally Entities, and do not guarantee the right to participate in any future offerings of interests in any of the Rally Entities.

Are there any rights or perks associated with ownership of the Rally NFTs?

Holders of the Rally NFTs may from time to time receive free merchandise, access to special events or promotional items, at Rally’s discretion. Like all Rally investors, holders of a Rally NFT may occasionally receive early access to offerings on the platform, but no such access is guaranteed. You must hold the Rally NFT at the time any such perk is granted in order to have the right to any perk associated with the Rally NFTs.

Will Rally offer NFTs in the future?

Rally may sell Rally NFTs or other commemorative items or merchandise in connection with future offerings or otherwise.

During an asset’s initial offering , you simply click on the ‘Buy Shares’ button at the bottom of that asset’s portal to participate in the Initial Offering of shares, select the number of shares you wish to purchase, and complete the investor on-boarding questionnaire. You will be asked to provide some personal and financial information (as required by law) and to link a bank account and deposit funds to pay for your shares. Upon receipt and acceptance of investment documents from you and your co-investors, our broker-dealer will close the offering and process the transaction.

For Trading Assets, the process is very similar, however you can only place orders to buy shares (“BIDs”) or orders to sell shares (“ASKs”) during open trading windows, and you will be required to decide the maximum price per share that you are willing to pay or minimum you are willing to accept (a “limit order”).

Anyone over 18 with a U.S. Social Security number (that passes standard know-your-customer and anti-money-laundering checks), Bank Account, ID, and address within the contiguous United States is eligible to invest, but the app itself is free and open to everyone.

If you want to invest through a company or partnership, please contact us at support@rallyrd.com. Unfortunately, we are not able to accept investments through ERISA or IRA plans at this time.
Important Note: At this time our securities are offered for sale through a registered broker-dealer (and member of FINRA & SIPC) that is licensed in all 50 U.S. states.

At this time, Rally is only available to individuals with a United States SSN, bank account, identification, and an address within the contiguous United States.

We’re committed to making Rally available for as many users as possible around the world, and will be sure to keep you updated on our progress here.

Our assets are museum quality, for investment purposes only, so we treat them like art. Our showroom at 250 Lafayette Street, New York, NY, is open 5 days a week, where you will be able to see your assets regularly displayed.

You are able to change your address on the web-version of the Rally platform (rallyrd.com/app)! If you sign in and navigate to the “settings” tab on the left-hand side of the window, you will see a menu labeled “Personal Information” with a button that says “edit” to the right of it. In that menu, you are able to update your address.

Initial Offering: The first time an asset is being offered as an investment on Rally

Trading Window: The day of the month when offers to buy shares (“BIDs”) or orders to sell shares (“ASKs”) for Trading Assets are being accepted.

Active Assets: Assets that are open to investment. You can reserve shares for purchase at a later date or invest on the spot.

Private Assets: Assets that aren’t open to investment but may be in the future. We provide key information on them and give you the opportunity to sign up to be notified when you can invest.

Trading Assets: Assets that are accepting offers to buy or sell shares, which can be submitted during monthly “trading windows.”

Locked-Up Assets: Assets that have been fully-funded and are in a three-month ‘lock-up” period before trading windows open up.

Liquidated Assets: Assets that we have sold and are no longer available on the Rally platform.

Active Investment: Your current holdings. Once you have made an investment, your shares will show up under the “Active / Current Investment” tab in your account.

Pending Investment: A share purchase that has been placed or reserved, but not yet finalized. You can monitor it in your account.

Exited Investment: An investment that you have sold; your receipt and financial results remain in your account.

Comparable Asset Value: Prices of similar assets that help you determine the fair value of a potential investment. Our interactive chart allows you to see the historical prices of comparable assets and other expert valuations as well as details about each transaction. There’s no guarantee that an asset’s performance will mirror its ‘comps’, but it’s certainly valuable information.

When you purchase shares on Rally you invest in an ownership stake in a mini-company that owns and operates a specific asset. If its value rises, so should the value of your shares. If it earns more money than it costs to operate, you can get paid dividends. When you decide to sell your shares, you place an order through our partner broker dealers who will match you with potential buyers.

All investments carry risks and those on our platform are no different, so it’s important that you understand them. The value of your investment can fluctuate—in both directions—and there’s no guarantee that there will be a buyer offering your desired price when you want to sell.

Furthermore, collector cars and collectibles are real assets, and while that’s certainly part of their appeal, it brings risks. The Offering Circular (“OC”) or the Private Placement Memorandum (“PPM”) for each car details risk factors and is available for your review in the “Legal” section of the asset page. In addition, you can go to www.rallyrd.com/disclaimer for further information.

Rally is not a broker, but we do partner with FINRA & SIPC registered broker-dealers to administer our securities transaction. They affect the sale of our securities and are responsible for ensuring that all transactions remain in compliance with FINRA and SEC regulations.

You can sell some or all of your shares on the Rally app through select registered broker dealers. While your shares are not listed on a public stock exchange, like NASDAQ or NYSE, the trading process should feel familiar.

After an asset’s Initial Offering, we impose a 90-day “lock-up” period during which shares cannot be bought or sold. Once the “lock-up” period is over, the “INVEST” button is replaced with “BUY” and “SELL” buttons so you know the asset is Trading. You can sell your shares during “trading windows,” which open for each asset about every 90 days, by submitting sell orders (“ASKs”) through the app. During the trading window, you can revise your order as often as you want. When it closes, the broker-dealer will match sell orders and buy orders (“BIDs”) at the market-clearing price per share. If it’s at or above your ASK, your sale will clear and the buyer’s funds will be deposited in your account.

Because the assets on our platform are historically illiquid, we are starting with day-long trading windows to ensure all shares are traded responsibly and that no one gets taken advantage of in the event trading volume is thin for any period of time during the Trading Window.

After a user places a BID or an ASK to buy or sell shares in a Trading Window, the order is “Pending” until the Trading Window closes at 4:00 pm ET, and clearing price is finalized. In short, the Clearing Price is an algorithm that finds the price at which the largest number of transactions between buyer and seller will occur. People willing to pay more get priority, and people willing to sell for less get priority.

When two orders have the same price, whichever order was placed first (time priority) will be matched first. We recommend monitoring the activity close to the end of the day, and making sure that your ASK is always placed for the lowest price you are willing to sell it for (or your BID at the highest price you are willing to pay). Note – this isn’t necessarily the price you will be executed at, because the system will always clear your order at a single price – which may be higher than your ASK or or lower than your BID.

Yes, if you missed out on an initial offering you can still place buy orders (“BIDs”) to our partner broker dealers during trading windows.

Shares in each asset on the platform are available to trade approximately every 90 days, from 9:30am to 4pm ET.

During a trading window, existing investors can put some or all of their shares up for sale by placing an ASK order, or they can place a BID order to increase their ownership position. New investors can place BID orders to purchase shares from existing investors. These orders can be placed using the BUY and SELL buttons for the appropriate asset in the Rally app.

You can set ASKs at a minimum acceptable price, and BIDs at a maximum acceptable price (these are known as “limit orders”). For example, you can place an order to “BUY 10 shares @ up to $90 per share” or “SELL 5 shares @ no less than $85 per share.”

To place BIDs in the Trading Window, you must pre-fund your account with sufficient funds to cover intended BIDs on trading day. Note that it can take up to 2 business days for funds to transfer from your bank into your Rally balance.

You can change your ASK or BID orders as many times as you like during the trading window. When trading ends, the broker-dealer matches up as many orders as possible as determined by the market-clearing price. It can take up to 2 business days following the Trading Window for funds to transfer and the trade to clear, at which point balances and positions will update in your account.

We have a few rules governing BIDs and ASKs placed during Trading Windows that are designed to maintain the integrity of our platform. These include:

No buying & selling in the same Trading Window for a specific asset: This means that any user who places a BID in an asset will be prevented from placing an ASK in that asset’s Trading Window for the remainder of the Trading Window, and vice versa.

Limiting ASKs below 30% of an asset’s then-current clearing price: This limit is designed to address outlier orders that significantly deviate from an asset’s then-current clearing price. As a reminder, an asset’s clearing price may change throughout the day (and the 30% range will adjust accordingly relative to the then-current clearing price).

More information on these rules (and other rules applicable to our Trading Platform) can be found in our TOS.

There are several reasons this may happen. If you are a buyer, make sure that you have enough cash in your account to fund your BID. If you are a seller, make sure you have enough shares available to cover your ASK. If your BID was below the market-clearing price, or your ASK above it, then your transaction will not be completed. Also if you submitted an equal BID or ASK as someone else, orders will be filled based on availability of shares in the market.

No, the vast majority of the investment opportunities on the App are available to all investors, provided that you do not invest more than 10% of your annual income or net worth in any of our offerings. If you are accredited, that limitation does not apply.

Our fees reflect our goal to democratize the alternative asset market. In order to keep barriers to participation as low as possible, we don’t charge any commissions or management fees on the value of your investments. And the App is free, so you can browse and participate in community features at no cost.

At this time, Rally makes money by taking a sourcing fee on each initial offering.  This figure is included in the offering price reflected in the App and – the complete breakdown and exact number is reflected in the offering circular reviewed and signed as part of the investment process for each asset.

You can pay for investments by linking your bank account to the Rally App. All transfers in and out are made via an automated-clearing-house (“ACH”). For security protection, we ask that you verify that the linked bank account belongs to you before you can start investing. You can do this instantly by securely logging into your online banking account through our integration with most major banks, or in about 24 hours by verifying the amount of two small micro-deposits sent to your account.

When you sell shares (or if your investments earn dividends), the money will be added to your Rally balance. You can view your balance at any time by clicking the “$” icon in the upper right-hand corner of the App. You can use these funds to make new investments, or simply withdraw them back to your personal bank account.

Note: We recommend linking a Checking account to avoid potential issues. Savings, money market and brokerage accounts are more often subject to restrictions on ACH transfers.

Yes, but only when necessary for your reporting purposes. You will receive a 1099 if you have sold shares or if you have received dividends during the calendar year. If you just purchased shares then you won’t receive a 1099. Tax documents will become available through your Portfolio in March of the following year.

Monthly statements are only available if you have active investments in your portfolio. Statements are typically ready to view in your Portfolio by the first week of every month. New investments generally take two months to reflect in your statements.

In general we intend to hold assets for the long term. However, we do keep close tabs on investor sentiment through the app, as well as broader market conditions. If we do liquidate an asset, the proceeds get paid to the shareholders (similar to a company acquisition).

Remember, trading windows provide flexibility to investors. Instead of having to wait for an asset to be sold to exit your investment, you are able to decrease your exposure to a particular asset by selling shares during a trading window or sell your position entirely. Likewise, you are able to buy shares in an asset even if you missed its initial offering. So it pays to always keep tabs of what’s available through the app!

Rally’s technology platform allows buyers & sellers to place BIDs and ASKs on specific assets, which are eligible to be matched and executed in real-time during Rally Market Hours (Monday through Friday, excluding standard stock market holidays, from 10:30am (ET) – 4:30pm (ET)).

All secondary market trading is offered through Dalmore Group, LLC, a member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC). All answers related to secondary trading are being provided by Dalmore Group, LLC.

During Rally Market Hours, any order where a match exists between a buyer and seller for a particular asset will immediately execute.

Outside of Market Hours, investors are still able to place BIDs and ASKs on any asset that is “Accepting Orders,” These BIDS and ASKS will instantly be entered into the order book, and be eligible to execute pending a match upon opening of Rally Market Hours.

1. Ensure that you have the latest version of the Rally app from the iOS App Store or visit our web application at app.rallyrd.com.
2. Navigate to an asset that is eligible for secondary trading and select the BID (Buy) button to purchase shares or the ASK (Sell) button to sell shares. In order to place a BID, an investor must have a cash balance equal or greater to the total amount of the order, and in order to place an ASK, investors must currently own shares in that particular asset and have held those shares for a minimum of five business days.
3. Enter the number of shares and a limit price per share. ASKs will be eligible to be matched at or above that price per share, and BIDS will be eligible to be matched at or below that price per share.
4. Review your order and submit it. If matched, orders will execute immediately during Market Hours. If the order is not eligible to be matched, or it’s outside Market Hours, the order will show up in the asset’s specific order book until matched or canceled.
5. View your pending or executed order details anytime by navigating to the Portfolio section.

As a reminder, you will need an available cash balance equal or greater to the total amount of the order to place a BID, and will need to own shares in an asset that have completed the settlement process (held for five business days after execution) in order to place an ASK.

During Rally Market Hours, a user may be able to place an order to purchase one share of any eligible asset by selecting “Instant Buy” during the order process. This allows a potential buyer to place a limit order to purchase one share at the lowest available ASK, which would execute instantly for both the buyer and seller. To select “Instant Buy” the investor must have a cash balance equal or greater to the total amount of the order. To place an order for more than 1 share, or to specify a custom price per share, use the limit order option.

Orders are matched when the price of a BID and an ASK are equal or cross each other, prioritized based on “best price” and time submitted.

Prices cross when a BID is placed at a price higher than any current ASKs on the order book, or vice versa when an ASK is placed at a price lower than any current BIDs. All open orders are viewable 24/7 in an asset’s order book. As a reminder, crossing orders eligible to be matched will only execute during Market Hours. Outside of Market Hours, orders eligible to match will execute at the start of Market Hours.

If multiple users have an order (either BID or ASK) at an identical price for a given asset, that order will be matched in order of time priority – so whatever order was submitted first to the order book would receive priority to be matched and executed first. That is, the orders that were first submitted will get matched and executed first.

Note – There are currently no market makers or liquidity providers on the secondary market, and orders will only be filled if there is a matching order on the other side.

All orders placed are “Good Til Cancelled,” meaning the order remains active until either the order is matched and executed or canceled. Until an order is canceled or matched, orders will remain open and can be edited or canceled from your portfolio.

As a reminder, the cash equivalent to the total unmatched amount for any BID will be locked and will not be eligible for withdrawal or use on another order or investment until that order is canceled.

Once a BID to purchase shares is executed, a visual representation of your asset along with the total number of shares purchased will be visible in your portfolio.

Once an ASK to sell shares is executed, the sale will be represented in your cash balance at the top of your portfolio.

For both executed BIDs and ASKs, the transaction details will appear in your transaction history.

During Market Hours on Rally, BIDs and ASKs that match will execute instantly. Rally Market Hours for all eligible assets occur Monday through Friday, excluding standard stock market holidays, from 10:30am(ET) – 4:30pm(ET).

During Market Hours on Rally, BIDs and ASKs that match will execute instantly. Rally Market Hours for all eligible assets occur Monday through Friday, excluding standard stock market holidays, from 10:30am(ET) – 4:30pm(ET).

The Accepting Orders period (sometimes referred to as “Post-Only”) occurs during all hours outside of Rally Market Hours, allowing users on Rally to place BIDs and ASKs, which, if matched, will execute once Market Hours resume. The Accepting Orders period allows all users to place BIDs or ASKs 24 hours per day, 7 days per week.

After an Initial Offering is complete, all assets have a predetermined “Lockup Period” before they are available to trade . . . In the days leading up to the opening of Market Hours for a specific asset the Accepting Orders period will begin allowing investors to place their BIDs and ASKs in the Order Book prior to the official opening day of Trading.

Communication via email will be sent to all shareholders and all users who have selected “Notify Me” for all eligible assets in advance of an asset being available to trade. Once trading begins, all investors who own shares of an asset will see a denotation at the top right of the asset image within the main carousel highlighting the number of shares owned.

Purchased shares must be held for 5 business days before being eligible to be re-sold.

In order to place a BID on Rally, you will need to maintain a cash balance that is at least the equivalent of your BID.

Ex: If you would like to place a bid to purchase 10 shares at $5 per share, you will need to have an available cash balance of at least $50.

You can add cash to your Rally account by selecting “Banking” in the portfolio section of the Rally app. Transfers from your bank account into your Rally balance take one business day to clear.

A cleared cash balance is required to place a BID during Trading Windows.
Transfers from your bank account into your Rally balance take one business day to clear. However, for Initial Offerings, you don’t need a cash balance. When you make an investment, funds will be transferred directly from your linked bank account when you invest (if there is no balance to pull from).

Though we do not currently disclose our Trading or User data, when a trading window is underway users are able to go into the Trading data for each specific asset and view all BIDs and ASKs placed. Additionally, you can view the most recent closing price for each asset that has had at least one active trading window.

Communication via email will be sent to all shareholders and all users who have selected “Notify Me” for all eligible assets in advance of trading. Once trading begins, all investors who own shares of an asset will see a denotation at the top right of the asset image within the main carousel highlighting the number of shares owned.

In order to close your account, you will first need to sell all of your shares and withdraw any cash balance. To sell your shares, you’ll have to place an ASK, and wait until that ASK is fully matched and executed. Once you have sold all of your shares and transferred your cash balance to your linked bank account, we will be happy to help you close your account.

At any point before an order matches, you’ll have the option to edit or cancel any pending trades. All editing or cancellation of any pending order can be made from the Portfolio section. Remember, orders are eligible to instantly be matched during Market Hours, and any executed order is ineligible to be canceled.

Once an ASK is fully or partially executed, the proceeds of that sale will be available in your account within two business days.

Once a BID is matched and fully or partially executed, the shares will appear in your portfolio immediately. Purchased shares must be held for 5 business days before being eligible to be re-sold.

All assets are valued on Rally based on their last traded price per share. An asset’s market value is the number of total shares issued multiplied by the last trade price.

Note – orders will only be filled if there is a matching order on the other side and there are no guarantees that shares can be bought or sold at any specific price, including the last traded price per share.

The following limitations are imposed on all orders:

1. ASKs cannot be below 30% of an asset’s last executed trade. As a reminder, an asset’s last trade price may change throughout the day, and the 30% range will adjust accordingly relative to the last trade.
2. An investor may not simultaneously have an open BID and ASK in the same asset.
3. An investor may not sell a share until it’s been held for five business days to allow for proper settlement.

Occasionally, trading may be paused temporarily on a particular asset. When trading on an asset is paused, no orders will be accepted or executed. Potential reasons for a pause on trading include pending buyout offers or platform downtime or maintenance.

If only a portion of a user’s BID or ASK is eligible to be matched during Rally Market Hours, the matched portion of the order will be executed as an individual transaction, and the remaining portion of the order will remain open and be adjusted to reflect the updated unmatched portion.

An order may be partially filled multiple times, and until a partially matched order becomes fully matched, it will remain open and can be edited or canceled from your portfolio.

For example, if User A placed a BID for 5 shares at $10, but there is currently only 1 ASK in the order book for $10 (and no other ASKs below User A’s chosen BID), then User A would receive 1 share. The remaining portion of User A’s order would remain in the order book until it becomes fully matched.

All of our investments are reviewed and vetted by a FINRA registered broker-dealer and are subject to SEC regulation. We are committed to making investing with us as transparent as possible. Everything we see, you see. All the information we have on an asset is made available to all of our members, even those who don’t invest.

We are always here to help, so if you have any questions please don’t hesitate to get in touch at support@rallyrd.com.

As a financial platform that sells regulated securities, we are required to collect and store certain personal information about our investors, but we take no chances with your security. We hold ourselves to FINRA standards for information security, and certain highly sensitive information, like your bank account, is never stored on our servers. A record of your investments is kept with our broker-dealer partners and our banking providers. Please review our Privacy Policy for more information.

We store, maintain and insure all of the assets on the platform for the benefit of investors. We understand that their upkeep is critical to preserving and growing long-term value, so we adhere to strict guidelines. Since we always invest alongside you, it’s in our shared interest to manage assets to the highest possible standards and you can be confident we don’t cut corners. In the highly unlikely event of asset impairment, any insurance settlement will be used to repair the asset to its previous condition (when possible), or paid out to the investors as a liquidation event.