What is Rally?
Rally allows people to invest in premium quality collectible assets through a simple mobile app and website. Our team of experts hand selects each investment opportunity and we acquire the assets. They are then securitized—turned into equity shares — and made available to investors, who can create custom diversified portfolios by holding stakes in multiple assets and asset classes.
How does it work?
We acquire rare collectible assets that we believe are appropriately priced and will increase in value over time. We share all key information about the assets with you through our user-friendly mobile platform, including provenance and ownership history, photos and videos, and market prices for comparable assets. If you like what you see, you can invest in each specific asset.
Your trust and safety is important to us, so we partner with FINRA registered broker-dealers who confirm investor identities, issue shares, and oversee all transactions. We also invest with you on every investment offering, so you can be sure we are incentivized to select great assets and manage them with a focus on long-term returns.
Who owns the assets?
All of the assets are owned by our subsidiary company, RSE Collection, LLC or RSE Archive, LLC. When you invest in an asset, you become a shareholder in a specific sub-company that owns a specific asset.
Where are the assets kept?
The assets are securely stored in our purpose-built, climate-controlled east coast facility. They are monitored by trained local staff and are kept under 24/7 video surveillance. Wine, however, is stored at Cult Wines, LCB Melksham: a bonded warehouse outside of London.
What types of securities do you offer on the Rally platform?
Rally only offers securities that are regulated by the U.S. Securities & Exchange Commission (the “SEC”) to protect our investors. You can find additional information on the specific SEC regulations that we rely upon, here and here.
Important Note: At this time our securities are offered for sale through a registered broker-dealer (and member of FINRA & SIPC) that is licensed in all 50 U.S. states.
Who are you guys?
Our founders, Chris, Rob & Max, are three life-long friends, who have always followed the collector car market, made some great investments, missed out on some others, but never felt like we had an access lane to get inside the velvet rope. They set out to leverage their experience as a tech entrepreneur, product designer and investment banker to democratize alternative asset investing, and ensure that it keeps up with the times and continues to engage future generations.
Rally is fortunate to have industry experts on our team who keep us abreast of key developments and ensure we maintain best practices. Our advisory board includes leaders in both the collectible and financial fields, and our senior staff and investors bring experience from some of the world’s leading companies and institutions, including Facebook, Barclays, Robinhood, New York University, Mecum Auctions, StockTwits, Boston Consulting Group, Algar Ferrari, and Gartner Research.
How are the assets selected?
We factor rarity, significance, history, originality, value, condition and additional data-driven factors into every decision we make to acquire these collectible assets. We look for best-in-class assets and investigate whether they have been properly maintained or restored. We’re always working to find great assets for you and we keep a database of appealing assets so that we can act fast when they become available at the right price. Our offering is eclectic so there are options for different tastes, time horizons and investment strategies.
How can I submit an offer to buy one of the assets?
You are able to submit a buyout offer directly through the app! If the asset you wish to submit an offer for has already opened for its first trading window, you will be able to click the “Want to buy this asset? Let’s talk” button at the bottom of the asset’s home page!
I have an asset I think would be a great fit for Rally — can I list it on your site?
Please feel free to email us at email@example.com for any items you think would be a good fit for the Rally platform. Our asset acquisition team will reach out directly if there is potential interest in the asset!
What are the Rally NFTs?
What are the Rally NFTs?
A limited number of investors in various series LLCs that are affiliates of Rally Holdings LLC (collectively, the “Rally Entities”) may be eligible to purchase a Rally NFT, each of which may take the form of a digital graphic available in a variety of unique designs with varying rarity. The Rally NFTs are randomized at checkout, meaning that a purchaser can be assigned a Rally NFT design at random during the checkout process. Purchasers of the Rally NFTs will receive their Rally NFTs within 72 hours of purchase, delivered to the wallet of their choosing.
What do the Rally NFTs represent?
The Rally NFTs are commemorative only and memorialize participation in a particular offering of a Rally Entity. The first Rally NFTs were sold in connection with the offering of Series #PUNK9670 of RSE Archive, LLC and took the form of a digital hologram labeled as a “stock certificate.” The Rally NFTs do not represent an ownership interest in any series of any of the Rally Entities or any of their underlying assets, including any NFTs owned by the Rally Entities, do not provide a right to receive any distributions made by any series of any of the Rally Entities, and do not guarantee the right to participate in any future offerings of interests in any of the Rally Entities.
Are there any rights or perks associated with ownership of the Rally NFTs?
Holders of the Rally NFTs may from time to time receive free merchandise, access to special events or promotional items, at Rally’s discretion. Like all Rally investors, holders of a Rally NFT may occasionally receive early access to offerings on the platform, but no such access is guaranteed. You must hold the Rally NFT at the time any such perk is granted in order to have the right to any perk associated with the Rally NFTs.
Will Rally offer NFTs in the future?
Rally may sell Rally NFTs or other commemorative items or merchandise in connection with future offerings or otherwise.
How do I invest?
During an asset’s initial offering , you simply click on the ‘Buy Shares’ button at the bottom of that asset’s portal to participate in the Initial Offering of shares, select the number of shares you wish to purchase, and complete the investor on-boarding questionnaire. You will be asked to provide some personal and financial information (as required by law) and to link a bank account and deposit funds to pay for your shares. Upon receipt and acceptance of investment documents from you and your co-investors, our broker-dealer will close the offering and process the transaction.
For Trading Assets, the process is very similar, however you can only place orders to buy shares (“BIDs”) or orders to sell shares (“ASKs”) during open trading windows, and you will be required to decide the maximum price per share that you are willing to pay or minimum you are willing to accept (a “limit order”).
Who can invest?
Anyone over 18 with a U.S. Social Security number (that passes standard know-your-customer and anti-money-laundering checks), Bank Account, ID, and address within the contiguous United States is eligible to invest, but the app itself is free and open to everyone.
If you want to invest through a company or partnership, please contact us at firstname.lastname@example.org. Unfortunately, we are not able to accept investments through ERISA or IRA plans at this time.
Important Note: At this time our securities are offered for sale through a registered broker-dealer (and member of FINRA & SIPC) that is licensed in all 50 U.S. states.
Can I invest from outside the United States?
At this time, Rally is only available to individuals with a United States SSN, bank account, identification, and an address within the contiguous United States.
We’re committed to making Rally available for as many users as possible around the world, and will be sure to keep you updated on our progress here.
If I invest, can I see the assets?
Our assets are museum quality, for investment purposes only, so we treat them like art. Our showroom at 250 Lafayette Street, New York, NY, is open 5 days a week, where you will be able to see your assets regularly displayed.
How can I update my address?
You are able to change your address on the web-version of the Rally platform (rallyrd.com/app)! If you sign in and navigate to the “settings” tab on the left-hand side of the window, you will see a menu labeled “Personal Information” with a button that says “edit” to the right of it. In that menu, you are able to update your address.
What are some key terms & phrases I should be familiar with?
Initial Offering: The first time an asset is being offered as an investment on Rally
Trading Window: The day of the month when offers to buy shares (“BIDs”) or orders to sell shares (“ASKs”) for Trading Assets are being accepted.
Active Assets: Assets that are open to investment. You can reserve shares for purchase at a later date or invest on the spot.
Private Assets: Assets that aren’t open to investment but may be in the future. We provide key information on them and give you the opportunity to sign up to be notified when you can invest.
Trading Assets: Assets that are accepting offers to buy or sell shares, which can be submitted during monthly “trading windows.”
Locked-Up Assets: Assets that have been fully-funded and are in a three-month ‘lock-up” period before trading windows open up.
Liquidated Assets: Assets that we have sold and are no longer available on the Rally platform.
Active Investment: Your current holdings. Once you have made an investment, your shares will show up under the “Active / Current Investment” tab in your account.
Pending Investment: A share purchase that has been placed or reserved, but not yet finalized. You can monitor it in your account.
Exited Investment: An investment that you have sold; your receipt and financial results remain in your account.
Comparable Asset Value: Prices of similar assets that help you determine the fair value of a potential investment. Our interactive chart allows you to see the historical prices of comparable assets and other expert valuations as well as details about each transaction. There’s no guarantee that an asset’s performance will mirror its ‘comps’, but it’s certainly valuable information.
How can I make money on Rally?
When you purchase shares on Rally you invest in an ownership stake in a mini-company that owns and operates a specific asset. If its value rises, so should the value of your shares. If it earns more money than it costs to operate, you can get paid dividends. When you decide to sell your shares, you place an order through our partner broker dealers who will match you with potential buyers.
What are the risks?
All investments carry risks and those on our platform are no different, so it’s important that you understand them. The value of your investment can fluctuate—in both directions—and there’s no guarantee that there will be a buyer offering your desired price when you want to sell.
Furthermore, collector cars and collectibles are real assets, and while that’s certainly part of their appeal, it brings risks. The Offering Circular (“OC”) or the Private Placement Memorandum (“PPM”) for each car details risk factors and is available for your review in the “Legal” section of the asset page. In addition, you can go to www.rallyrd.com/disclaimer for further information.
Are you a Broker-Dealer?
Rally is not a broker, but we do partner with FINRA & SIPC registered broker-dealers to administer our securities transaction. They affect the sale of our securities and are responsible for ensuring that all transactions remain in compliance with FINRA and SEC regulations.
How can I sell my investment?
You can sell some or all of your shares on the Rally app through select registered broker dealers. While your shares are not listed on a public stock exchange, like NASDAQ or NYSE, the trading process should feel familiar.
After an asset’s Initial Offering, we impose a 90-day “lock-up” period during which shares cannot be bought or sold. Once the “lock-up” period is over, the “INVEST” button is replaced with “BUY” and “SELL” buttons so you know the asset is Trading. You can sell your shares during “trading windows,” which open for each asset about every 90 days, by submitting sell orders (“ASKs”) through the app. During the trading window, you can revise your order as often as you want. When it closes, the broker-dealer will match sell orders and buy orders (“BIDs”) at the market-clearing price per share. If it’s at or above your ASK, your sale will clear and the buyer’s funds will be deposited in your account.
What is the “market-clearing price”?
Because the assets on our platform are historically illiquid, we are starting with day-long trading windows to ensure all shares are traded responsibly and that no one gets taken advantage of in the event trading volume is thin for any period of time during the Trading Window.
After a user places a BID or an ASK to buy or sell shares in a Trading Window, the order is “Pending” until the Trading Window closes at 4:00 pm ET, and clearing price is finalized. In short, the Clearing Price is an algorithm that finds the price at which the largest number of transactions between buyer and seller will occur. People willing to pay more get priority, and people willing to sell for less get priority.
When two orders have the same price, whichever order was placed first (time priority) will be matched first. We recommend monitoring the activity close to the end of the day, and making sure that your ASK is always placed for the lowest price you are willing to sell it for (or your BID at the highest price you are willing to pay). Note – this isn’t necessarily the price you will be executed at, because the system will always clear your order at a single price – which may be higher than your ASK or or lower than your BID.
Can I buy shares even if I missed an initial offering?
Yes, if you missed out on an initial offering you can still place buy orders (“BIDs”) to our partner broker dealers during trading windows.
How do Trading Windows work?
Shares in each asset on the platform are available to trade approximately every 90 days, from 9:30am to 4pm ET.
During a trading window, existing investors can put some or all of their shares up for sale by placing an ASK order, or they can place a BID order to increase their ownership position. New investors can place BID orders to purchase shares from existing investors. These orders can be placed using the BUY and SELL buttons for the appropriate asset in the Rally app.
You can set ASKs at a minimum acceptable price, and BIDs at a maximum acceptable price (these are known as “limit orders”). For example, you can place an order to “BUY 10 shares @ up to $90 per share” or “SELL 5 shares @ no less than $85 per share.”
To place BIDs in the Trading Window, you must pre-fund your account with sufficient funds to cover intended BIDs on trading day. Note that it can take up to 2 business days for funds to transfer from your bank into your Rally balance.
You can change your ASK or BID orders as many times as you like during the trading window. When trading ends, the broker-dealer matches up as many orders as possible as determined by the market-clearing price. It can take up to 2 business days following the Trading Window for funds to transfer and the trade to clear, at which point balances and positions will update in your account.
Are there any rules in place regarding Trading Windows?
We have a few rules governing BIDs and ASKs placed during Trading Windows that are designed to maintain the integrity of our platform. These include:
No buying & selling in the same Trading Window for a specific asset: This means that any user who places a BID in an asset will be prevented from placing an ASK in that asset’s Trading Window for the remainder of the Trading Window, and vice versa.
Limiting ASKs below 30% of an asset’s then-current clearing price: This limit is designed to address outlier orders that significantly deviate from an asset’s then-current clearing price. As a reminder, an asset’s clearing price may change throughout the day (and the 30% range will adjust accordingly relative to the then-current clearing price).
More information on these rules (and other rules applicable to our Trading Platform) can be found in our TOS.
Why didn’t my BUY or SELL order clear?
There are several reasons this may happen. If you are a buyer, make sure that you have enough cash in your account to fund your BID. If you are a seller, make sure you have enough shares available to cover your ASK. If your BID was below the market-clearing price, or your ASK above it, then your transaction will not be completed. Also if you submitted an equal BID or ASK as someone else, orders will be filled based on availability of shares in the market.
Do I need to be an accredited investor to invest?
No, the vast majority of the investment opportunities on the App are available to all investors, provided that you do not invest more than 10% of your annual income or net worth in any of our offerings. If you are accredited, that limitation does not apply.
Are there fees to Buy or Sell shares?
Our fees reflect our goal to democratize the alternative asset market. In order to keep barriers to participation as low as possible, we don’t charge any commissions or management fees on the value of your investments. And the App is free, so you can browse and participate in community features at no cost.
At this time, Rally makes money by taking a sourcing fee on each initial offering. This figure is included in the offering price reflected in the App and – the complete breakdown and exact number is reflected in the offering circular reviewed and signed as part of the investment process for each asset.
How do I pay for my investments?
You can pay for investments by linking your bank account to the Rally App. All transfers in and out are made via an automated-clearing-house (“ACH”). For security protection, we ask that you verify that the linked bank account belongs to you before you can start investing. You can do this instantly by securely logging into your online banking account through our integration with most major banks, or in about 24 hours by verifying the amount of two small micro-deposits sent to your account.
When you sell shares (or if your investments earn dividends), the money will be added to your Rally balance. You can view your balance at any time by clicking the “$” icon in the upper right-hand corner of the App. You can use these funds to make new investments, or simply withdraw them back to your personal bank account.
Note: We recommend linking a Checking account to avoid potential issues. Savings, money market and brokerage accounts are more often subject to restrictions on ACH transfers.
Will I receive any monthly statements or end of year tax documents?
Yes, but only when necessary for your reporting purposes. You will receive a 1099 if you have sold shares or if you have received dividends during the calendar year. If you just purchased shares then you won’t receive a 1099. Tax documents will become available through your Portfolio in March of the following year.
Monthly statements are only available if you have active investments in your portfolio. Statements are typically ready to view in your Portfolio by the first week of every month. New investments generally take two months to reflect in your statements.
When do you sell the assets and what happens when you do?
In general we intend to hold assets for the long term. However, we do keep close tabs on investor sentiment through the app, as well as broader market conditions. If we do liquidate an asset, the proceeds get paid to the shareholders (similar to a company acquisition).
Remember, trading windows provide flexibility to investors. Instead of having to wait for an asset to be sold to exit your investment, you are able to decrease your exposure to a particular asset by selling shares during a trading window or sell your position entirely. Likewise, you are able to buy shares in an asset even if you missed its initial offering. So it pays to always keep tabs of what’s available through the app!
How do I know it’s safe to invest on Rally?
All of our investments are reviewed and vetted by a FINRA registered broker-dealer and are subject to SEC regulation. We are committed to making investing with us as transparent as possible. Everything we see, you see. All the information we have on an asset is made available to all of our members, even those who don’t invest.
We are always here to help, so if you have any questions please don’t hesitate to get in touch at email@example.com.
How can I be sure that my personal Information is secure?
Are the assets secure & maintained?
We store, maintain and insure all of the assets on the platform for the benefit of investors. We understand that their upkeep is critical to preserving and growing long-term value, so we adhere to strict guidelines. Since we always invest alongside you, it’s in our shared interest to manage assets to the highest possible standards and you can be confident we don’t cut corners. In the highly unlikely event of asset impairment, any insurance settlement will be used to repair the asset to its previous condition (when possible), or paid out to the investors as a liquidation event.
Cautionary Statement Regarding Forward-Looking Statements
This FAQ includes some statements that are not historical and that are considered “forward-looking statements” within the meaning of Section 27A of the Securities Act. Such forward-looking statements include, but are not limited to, statements regarding our development plans for our business, our strategies and business outlook, anticipated development of the platform and our product offering, and various other matters. These forward-looking statements express expectations, hopes, beliefs, and intentions regarding the future. The words “anticipates”, “believes”, “continue”, “could”, “estimates”, “expects”, “intends”, “may”, “might”, “plans”, “possible”, “potential”, “predicts”, “projects”, “seeks”, “should”, “will”, “would” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking.
The forward-looking statements contained in this FAQ are based on current expectations and beliefs concerning future developments that are difficult to predict. We cannot guarantee future performance, or that future developments affecting us will be as currently anticipated. These forward-looking statements involve a number of risks, uncertainties (some of which are beyond our control) or other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements.
You should not place undue reliance on any forward-looking statements and should not make an investment decision based solely on these forward-looking statements. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.