FAQ

Through Rally, people are able to invest in premium quality collectible assets through a simple mobile app and website. Our team of experts hand select each investment opportunity. We then acquire the assets, securitize them (turning them into equity shares), and make them available to investors, who can create custom diversified portfolios by holding stakes in multiple assets and asset classes.

We acquire rare collectibles that we believe are appropriately priced and will increase in value over time. We share all key information about the assets with you through our user-friendly mobile platform, including provenance and ownership history, photos and videos, as well as past sales of comparable assets. If you like what you see, you can invest in each specific asset.

Your trust and safety is important to us, so we partner with FINRA registered broker-dealers who confirm investor identities, issue shares, and oversee all transactions. We also invest alongside you on every investment offering, so you can be sure we are incentivized to select great assets and manage them with a focus on long-term returns.

All of the assets are held by one of our subsidiary companies, RSE Collection, LLC, RSE Archive, LLC or RSE Innovation, LLC. When you invest in an asset, you become a shareholder in a specific asset through one of these sub-companies.

The assets are securely stored in our state-of-the-art, climate-controlled facilities. They are monitored by trained local staff and are kept under 24/7 video surveillance.

Rally only offers securities that are regulated by the U.S. Securities & Exchange Commission (the “SEC”) to protect our investors. You can find additional information on the specific SEC regulations that we rely upon, here, here and here.

Important Note: At this time our securities are offered for sale through a registered broker-dealer (and member of FINRA & SIPC) that is licensed in all 50 U.S. states.

Our founders, Chris, Rob & Max, are three life-long friends, who have always followed the collector car market, made some great investments, missed out on some others, but never felt like we had an access lane to get inside the velvet rope. They set out to leverage their experience as a tech entrepreneur, product designer and investment banker to democratize alternative asset investing, and ensure that it keeps up with the times and continues to engage future generations.

Rally is fortunate to have industry experts on our team who keep us abreast of key developments and ensure we maintain best practices. Our advisory board includes leaders in both the collectible and financial fields, and our senior staff and investors bring experience from some of the world’s leading companies and institutions, across tech, finance, and academia.

We factor rarity, significance, history, originality, value, condition and additional data-driven factors into every decision we make to acquire these collectible assets. We look for best-in-class assets and investigate whether they have been properly maintained or restored. We’re always working to find great assets for our community and we keep a database of target assets so that we can act fast when they become available at the right price. Our offering is eclectic so there are options for different tastes, time horizons and investment strategies.

Businesses located and operating in the United States may be eligible for a business account on Rally and are evaluated on a case by case basis. For inquiries related to registering as a business on Rally, please reach out to hello@rallyrd.com.

You are able to submit a buyout offer directly through the app! If the asset you wish to submit an offer for has already opened for secondary trading, you will be able to click the “Want to buy this asset? Let’s talk” button at the bottom of the asset’s home page!

Please feel free to visit our asset submission site at https://rallyrd.com/sell-with-rally/   to submit any items you think would be a good fit for the Rally platform. Our asset acquisition team will reach out directly if there is potential interest in the asset!

What are the Rally NFTs?

A limited number of investors in various series LLCs that are affiliates of Rally Holdings LLC (collectively, the “Rally Entities”) may be eligible to purchase a Rally NFT, each of which may take the form of a digital graphic available in a variety of unique designs with varying rarity.  The Rally NFTs are randomized at checkout, meaning that a purchaser can be assigned a Rally NFT design at random during the checkout process.  Purchasers of the Rally NFTs will receive their Rally NFTs within 72 hours of purchase, delivered to the wallet of their choosing.

What do the Rally NFTs represent?

The Rally NFTs are commemorative only and memorialize participation in a particular offering of a Rally Entity.  The first Rally NFTs were sold in connection with the offering of Series #PUNK9670 of RSE Archive, LLC and took the form of a digital hologram labeled as a “stock certificate.”  The Rally NFTs do not represent an ownership interest in any series of any of the Rally Entities or any of their underlying assets, including any NFTs owned by the Rally Entities, do not provide a right to receive any distributions made by any series of any of the Rally Entities, and do not guarantee the right to participate in any future offerings of interests in any of the Rally Entities.

Are there any rights or perks associated with ownership of the Rally NFTs?

Holders of the Rally NFTs may from time to time receive free merchandise, access to special events or promotional items, at Rally’s discretion. Like all Rally investors, holders of a Rally NFT may occasionally receive early access to offerings on the platform, but no such access is guaranteed. You must hold the Rally NFT at the time any such perk is granted in order to have the right to any perk associated with the Rally NFTs.

Will Rally offer NFTs in the future?

Rally may sell Rally NFTs or other commemorative items or merchandise in connection with future offerings or otherwise.

During an asset’s initial offering, you simply click on the ‘Buy Shares’ button at the bottom of that asset’s portal to participate in the Initial Offering of shares, select the number of shares you wish to purchase, and complete the investor on-boarding questionnaire. You will be asked to provide some personal and financial information (as required by law) and to link a bank account and deposit funds to pay for your shares. Upon receipt and acceptance of investment documents from you and your co-investors, our broker-dealer will close the offering and process the transaction.

For Trading Assets, the process is very similar, but you can place orders to buy shares (“BIDs”) or orders to sell shares (“ASKs”) at any time. During this order flow simply select the maximum price per share that you are willing to pay or minimum you are willing to accept (a “limit order”).  However, no matching of buyers and sellers will occur outside of market hours (10:30AM – 4:30PM, Monday – Friday).

Anyone over 18 with a U.S. Social Security number (that passes standard know-your-customer and anti-money-laundering checks), Bank Account, ID, and address within the contiguous United States is eligible to invest, but the app itself is free and open to everyone.

If you want to invest through a company or partnership, please contact us at support@rallyrd.com. Unfortunately, we are not able to accept investments through ERISA or IRA plans at this time.

Important Note: At this time our securities are offered for sale through a registered broker-dealer (and member of FINRA & SIPC) that is licensed in all 50 U.S. states.

At this time, Rally is only available to individuals with a United States SSN, bank account, identification, and an address within the contiguous United States.

We’re committed to making Rally available for as many users as possible around the world, and will be sure to keep you updated on our progress here.

All of our assets are museum-quality, so we treat them accordingly. That means top-notch security, insurance, and state-of-the-art facilities. Our showroom at 446 Broadway, New York, NY, is scheduled to re-open in Summer 2023, where you will be able to see a rotating selection of Rally assets regularly displayed.

You are able to change your address on the web-version of the Rally platform (rallyrd.com/app)! If you sign in and navigate to the “settings” tab on the left-hand side of the window, you will see a menu labeled “Personal Information” with a button that says “edit” to the right of it. In that menu, you are able to update your address.

Initial Offering: The first time an asset is being offered as an investment on Rally.

Secondary Trading: Transactions in Series Interests between investors after the primary issuance of such Interests by a Rally Entity. Offers to buy shares (“BIDs”) or orders to sell shares (“ASKs”) for Trading Assets are being accepted at any time after the lock-up period for an Asset ends. However, no matching of buyers and sellers will occur other than during market hours (10:30AM – 4:30PM, Monday – Friday) as established by the PPEX ATS, as discussed under “Trading Through Rally.”

Active Assets: Assets that are open to investment. You can reserve shares for purchase at a later date or invest on the spot.

Private Assets: Assets that aren’t open to investment but may be in the future. We provide key information on them and give you the opportunity to sign up to be notified when you can invest.

Trading Assets: Assets that are accepting offers to buy or sell shares, which can be submitted at any time. Please note that not all Assets on Rally will become available for Secondary Trading, and information about which Assets will not become available for Secondary Trading will be provided through our offering circulars filed with the Securities and Exchange Commission and through the Rally app.

Locked-Up Assets: Assets that have been fully-funded and are in a three-month “lock-up” period before Secondary Trading opens.

Liquidated Assets: Assets that we have sold and are no longer available on the Rally platform.

Active Investment: Your current holdings. Once you have made an investment, either in an initial offering or through Secondary Trading, your shares will show up under the “Active / Current Investment” tab in your account.

Pending Investment: A share purchase that has been placed or reserved, but not yet finalized. You can monitor it in your account.

Exited Investment: An investment that you have sold; your receipt and financial results remain in your account.

Comparable Asset Value: Prices of similar assets that may help you determine the fair value of a potential investment. Our interactive chart allows you to see the historical prices of comparable assets and other expert valuations as well as details about each transaction. There’s no guarantee that an asset’s performance will mirror its ‘comps’, but it’s certainly valuable information.

PPEX ATS: The Public Private Execution Network Alternative Trading System (“PPEX”) is an Alternative Trading System (“ATS”), run by North Capital Private Securities Corporation, a registered broker-dealer (and member of FINRA & SIPC). The ATS is responsible for matching all secondary trades submitted by buyers and sellers in the secondary market for shares you buy through Rally.

When you purchase shares on Rally you invest in an ownership stake in a mini-company that owns and operates a specific asset. If its value rises, so should the value of your shares. If it earns more money than it costs to operate, you can get paid dividends. When you decide to sell your shares, you place an order through our partner broker dealers who will match you with potential buyers on the PPEX ATS.

All investments carry risks and those on our platform are no different, so it’s important that you understand them. The value of your investment can fluctuate—in both directions—and there’s no guarantee that there will be a buyer offering your desired price when you want to sell.

Furthermore, collector cars and collectibles are real assets, and while that’s certainly part of their appeal, it brings risks. The Offering Circular (“OC”) or the Private Placement Memorandum (“PPM”) for each offering details risk factors and is available for your review in the “Legal” section of the asset page. In addition, you can go to www.rallyrd.com/disclaimer for further information.

Rally is not a broker, but we do partner with FINRA & SIPC registered broker-dealers who perform services relating to transactions of our securities.

Yes, if you missed out on an initial offering you can still place buy orders (“BIDs”), after the lock-up period for an Asset is completed.

No, the vast majority of the investment opportunities on the App are available to all investors, provided that you do not invest more than 10% of your annual income or net worth in any of our offerings. If you are accredited, that limitation does not apply.

Our fees reflect our goal to democratize the alternative asset market. In order to keep barriers to participation as low as possible, we don’t charge any commissions or management fees on the value of your investments. And the App is free, so you can browse and participate in community features at no cost.

At this time, Rally makes money by taking a sourcing fee on each initial offering.  This figure is included in the offering price reflected in the App and the complete breakdown and exact number is reflected in the offering circular reviewed as part of the investment process for each asset.

You can pay for investments by linking your bank account to the Rally App. All transfers in and out are made via an automated-clearing-house (“ACH”). For security protection, we ask that you verify that the linked bank account belongs to you before you can start investing. You can do this instantly by securely logging into your online banking account through our integration with most major banks.

When you sell shares (or if your investments earn dividends), the money will be added to your Rally balance. You can view your balance at any time by clicking the “$” icon in the upper right-hand corner of the App. You can use these funds to make new investments, or simply withdraw them back to your personal bank account.

Note: We recommend linking a Checking account to avoid potential issues. Savings, money market and brokerage accounts are more often subject to restrictions on ACH transfers.

Yes, but only when necessary for your reporting purposes. You will receive a 1099 if you have sold shares or if you have received dividends during the calendar year. If you just purchased shares then you won’t receive a 1099. Tax documents will become available through your Portfolio in March of the following year.

Monthly statements are only available if you have active investments in your portfolio. Statements are typically ready to view in your Portfolio by the first week of every month. New investments generally take two months to reflect in your statements.

In general, we intend to hold assets for the long term. However, we do keep close tabs on investor sentiment through the app, as well as broader market conditions. If we do liquidate an asset, the proceeds get paid to the shareholders (similar to a company acquisition).

Secondary Trading provides flexibility to investors. Instead of having to wait for an asset to be sold to exit your investment, you are able to decrease your exposure in an asset by selling some or all of your shares on the secondary market. Likewise, you are able to buy shares in an asset even if you missed its initial offering. So it pays to always keep tabs of what’s available through the app!

An asset is eligible to receive buyout offers at any point after the completion of that asset’s Initial Offering. In order for an asset to exit the Rally platform, a qualified, legitimate offer must be presented to investors.

Buyout offers are placed through the Rally app by selecting the “Buy this Asset” link at the bottom of that asset’s main page, and submitting an offer. Once placed, our team qualifies both the offer and the potential buyer to make sure both are legitimate.

All qualified offers are presented to shareholders for a non-binding poll. This poll is conducted via email and contains all pertinent buyout details including potential returns. Each shareholder may respond only once per poll and can select “Yes”, “No” or an option to let our Advisory Board decide on their behalf. During the buyout process, all trading (Live and Post-Only) for the asset is halted, pending the results of the poll.

Upon conclusion of the poll, results are distributed to Rally’s 3rd-party Advisory Board. The Advisory Board takes into account both individually-weighted and share-weighted poll results as well as market conditions when making a decision. To date, the Advisory Board has only voted yes when either the individual-weighted results, share-weighted results, or both, indicated “Yes,” but reserves the right to do otherwise if appropriate.

After a poll ends, results are shared with our 3rd-party Advisory Board who have 24 hours to ratify the results of the poll. After this period, results are then distributed to both investors and the potential buyer – if a sale is accepted, funds will be distributed to investor’s accounts within 7 business days of the sale.

If a buyout offer is rejected, any follow-up offer from the potential buyer must result in at least an additional 10% return to shareholders to qualify for another poll.

If a net (after corporate taxes and entity fees) offer is greater than the current in-app value, Rally will conduct an in-depth analysis to determine if the offer falls within the current fair market value range for an asset. Rally calculates fair market value by looking at direct sales, comparable sales, indexes, and other market trends. This can change frequently depending on auction and private sale data.

When a user submits a buyout offer that doesn’t qualify for a shareholder poll, Rally will respond with our determination on the asset’s current value.

Once an offer is qualified, Rally collects an escrow deposit from the buyer, pauses trading of shares in the asset, and sends the poll out – users have 48 hours to respond.

Competing offers may be accepted within that 48-hour period. If a competing offer exceeds an outstanding offer by 5%, the original offeror has a chance to match or beat that competing offer. Both offerors will be given the chance to respond to the other’s most recent offer, increasing their bids by 5% (or more) increments until there is one bidder left.

If poll results indicate both the majority of shareholders and shares were voted “YES”, a higher offer doesn’t trigger a second poll, and investors are notified along with final results that there is a higher payout coming. If poll results indicate a “NO” and a higher offer came in after the original notification, Rally will re-initiate a second vote so investors can consider the higher offer. Note: Any potential buyer that votes YES with their own shares is bound to that vote regardless of if they are the eventual winner.

In the event of a project airdropping a new NFT to reward owners of a particular NFT that is held on the platform, Rally will conduct an investor survey similar to the one used for Buyout Surveys. Investors in the asset will have the ability to provide input into the decision on whether the airdropped NFT is (a) held on the platform and incorporated into the Series of the original underlying NFT, or (b) sold for a cash distribution.

If the poll result is “hold”, the derivative NFT will be incorporated into the Series of the original underlying NFT as a combined item, for example “Bored Ape & Mutant S1 Serum.”

If the poll result is “sell”, Rally would place the item for sale and revenue from the sale would be distributed to shareholders in USD on a share-weighted basis, less the “gas” fees and applicable taxes associated with the sale. This would target to happen within 10 days of the poll ending.

Rally will evaluate token airdrops on a case-by-case basis. If the token airdrop meets Rally’s predetermined set of criteria described below, the token will be claimed and distributed to investors in the form of USD. The distribution of USD will be on a share-weighted basis, less the “gas” fees and applicable taxes associated with the token claiming process.

Rally will only claim airdrops on behalf of investors if the airdrop meets a predetermined set of criteria:

• Token must be issued by a reputable platform or marketplace or verified creator or artist
• Token must be deemed safe by the community and Rally. We’ll generally require a token contract to be audited and members of the crypto/NFT community to embrace the airdrop.
• Token’s value must result in a USD payout greater than 5% of the asset’s initial offering market cap.

Once claimed, tokens will be exchanged for USD and transferred to the bank account of the Series NFT that claimed the airdrop. After transaction fees and taxes have been withheld, remaining USD will be divided amongst shareholders and distributed to individual cash balances on a share-weighted basis.

In the past, funds transferred to your Rally Cash Balance could take 1-2 business days to clear before being able to be used to place orders in the secondary market.

With Instant Cash, funds transferred via this feature will instantly be available for use on the secondary market. Information regarding eligibility and transaction size restrictions can be found in the additional questions below.

Instant Cash can only be used for secondary market transactions, and funds from Instant Cash may not be used to invest in Initial Offerings. However, for Initial Offerings, users are not required to pre-load their Rally cash balance – when a user makes an investment the funds will be transferred directly from their linked bank account.

In order to use Instant Cash, you will need to have a Plaid linked bank account.

There is no fee to utilize Rally Instant Cash, which is currently in Beta for a limited time. We reserve the right to charge a fee for this service in the future.

Any Instant Cash fees are applied on top of the transfer amount, and will not be applied as a second ACH debit on your bank account.

At this time, Instant Cash can be used for secondary trading transfers up to $1,000 total over a 2-3 business day period.

If as a user you would prefer to preload your Rally cash balance and avoid paying the 1.5 % fee – simply sign into your Rally account and initiate a deposit directly through your Portfolio.

Deposits on iOS

If you’re on iOS, after you open the Rally app you can tap the top left button to get to ” My Portfolio”. Then hit “Banking”. Once you’re there, hit “Transfer from your Bank”, type in an amount, and tap the green “Transfer” button.

Deposits on Web

If you’re on web, you can login at rallyrd.com/app – then hit the “My Portfolio button” on the left column. Then hit “Deposits / Withdraws” Once you’re there, hit “Transfer from your Bank”, type in an amount, and tap the green “Transfer” button.

Yes!  We are currently updating this portion of our FAQs.  For questions regarding trading your shares, please contact us at hello@rallyrd.com

All of our investments are reviewed and vetted by a FINRA registered broker-dealer and are subject to SEC regulation. We are committed to making investing with us as transparent as possible. Everything we see, you see. All the information we have on an asset is made available to all of our members, even those who don’t invest.

We are always here to help, so if you have any questions please don’t hesitate to get in touch at support@rallyrd.com.

We store, maintain and insure all of the assets on the platform for the benefit of investors. We understand that their upkeep is critical to preserving and growing long-term value, so we adhere to strict guidelines. Since we always invest alongside you, it’s in our shared interest to manage assets to the highest possible standards and you can be confident we don’t cut corners. In the highly unlikely event of asset impairment, any insurance settlement will be used to repair the asset to its previous condition (when possible), or paid out to the investors as a liquidation event.

We store, maintain and insure all of the assets on the platform for the benefit of investors. We understand that their upkeep is critical to preserving and growing long-term value, so we adhere to strict guidelines. Since we always invest alongside you, it’s in our shared interest to manage assets to the highest possible standards and you can be confident we don’t cut corners. In the highly unlikely event of asset impairment, any insurance settlement will be used to repair the asset to its previous condition (when possible), or paid out to the investors as a liquidation event.