At the heart of Rally’s passion-led investing lies the global Classic Car market, which has grown to over $30 Billion in 2020. In a study by Knight Frank, Classic Cars were the second most popular alternative investment (surpassed only by art). With a history of stable returns and low volatility, many new investors deem cars to be an attractive instrument of diversification. A 1955 Porsche 365 Speedster, similar to one Rally holds, sold in 2002 for $71,800 has had its price appreciated to $480,000 in 2021, marking a 568.5% gain.

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